Are popups still relevant? The future of popup marketing discovered

Popups are everywhere on the Internet, but do they actually work or just annoy people?

Popups are now smarter and more common than ever. However, despite their popularity, some website owners ask if popups still work.

In this article, I will attempt to answer this question, discuss why popups are still relevant, and explain the future of popup marketing.

I'll cover a few different topics in this post, and you can use the quick links below to navigate between the different sections:

No, in fact, they are still widely used by smart marketers wherever you go online.

Thousands of my clients, including many Fortune 500 companies, use Popups. I also use popups on the OptinMonster site and my personal website to collect leads, so I can guarantee their effectiveness.

Moreover, it is not just online storesBusiness websites, or blogs that use popups and find them effective.

Even the biggest social networking websites like Reddit, Quora and Instagram use popups to convert visitors into registered users.

That being said, many people are concerned about using popups on their mobile websites. As more and more people are using the Internet on their mobile devices, how effective are these popups on smaller screens?

The answer is far more effective than a laptop.

One study found that they are 74% more effective on mobile devices with an average conversion rate of 6.57%. (Source: GetSiteControl,

With these incredible numbers, popups are far from over. In fact, they are thriving.

However, the popups that bother users are slowly coming to an end.

I understand and agree that popups can be very annoying sometimes.

But before you dismiss them completely, I want to explain what makes particular popups annoying and disruptive.

One of the things I care about when launching a website or creating a product is user experience. If visitors don't have a good time on your website, they're unlikely to sign up or come back.

Also, Google uses user experience as an SEO ranking metric. They have also published a guideline on Avoid intrusive interstitial ads,

Here are their main recommendations:

“Instead of a full-page interstitial, use banners that only take up a small portion of the screen to grab your users' attention.”

Google Search Central

That's why I recommend avoiding the following types of popups in your campaigns.

1. Disruptive Popups

These are the type of popups that instantly block your view of the information you came for.

In my experience, these popups can be more conversion rates Because they are difficult to refute. However, I recommend not using these as these popups can have a negative impact on user experience and SEO.

2. Untimely Popups

These are popups that appear on every page load, they're an exact copy of the one users ignored the first time, and they're pretty useless.

The bottom line is that many users will become frustrated with these popups.

3. Hard to fire

The popups I dislike most are the ones that are difficult to dismiss until you give in your contact information.

This may seem very intrusive to your visitors as if you are not giving them any options.

4. Lots of campaigns

Some websites use fullscreen welcome gate, followed by a popup, followed by slide-in and floating bar. Everything on a single page and within seconds of your arrival.

These types of popups, or rather how they are used, can completely ruin the user experience.

To balance this, I recommend using display rules to space out your campaigns or speed them up to improve the user experience.

In short, I've learned that popups that impact the user experience can hurt usability, customer sentiment, and search rankings.

Now you might be wondering how popups are still so popular?

Timely, relevant and non-intrusive popups can be highly effective as they increase user engagement.

With modern popup tools like OptinMonster, marketers can control when the popup displays, who sees it, and how it behaves. Plus, well-designed popups are better at blending in with a user's experience on a website rather than disrupting the rest of it.

So, let's take a look at some of the features that make popups work for all websites.

In my years of experience with popup marketing, the most important factor is time.

You don't want a popup to appear too quickly and irritate your visitors. But you also don't want to miss the opportunity to convert users into subscribers or customers.

For example, game server hosting provider ShockByte doubled its sales conversion rates by using exit intent popups. (Look: Study the matter,

Instead of showing a popup immediately, exit intent popups appear right when a user is about to leave a website.

This is a great way to reduce bounce rates Avoid Cart AbandonmentEspecially if your popup offers discount coupons to encourage users to stay on your website.

Modern lead generation and conversion optimization software, like OptinMonster, also allows site owners to delay popups.

This allows you to provide a good user experience on your website, while providing users with attractive popups that aren't in their face all the time.

For details on how to do this, you can check out this tutorial How to create converting popups,

I believe that a well-designed popup can enhance the user experience rather than harm it. Fortunately, marketers are now better equipped to do this.

Gone are the days of ugly, flashy popups that try too hard to grab the user's attention. Popups are now seamless and can fit directly into the design flow of the website.

In fact, many popup builder programs offer lots of customization options, allowing you to design attractive popup campaigns.

Their drag-and-drop tools make it extremely easy to use your brand colors, business logoPictures, videos and more.

You can also create multi-step popups, design success scenes, use templates, and do anything else you can to make your popups more interactive.

Did you know that 76% of customers prefer to purchase from brands that use personalization to meet their needs?

Working on my own business and talking to OptinMonster customers, I've learned that almost all customers have different needs. That's why marketing works better when it can be tailored to different users.

Fortunately, marketers now have enough data that they can make their marketing more personalized to each customer.

Personalization helps you target individual customers Based on their user data, website activity, geographic location and more.

For example, cart abandonment is a big issue for online stores.

According to Shopify, over 67% of customers abandon their carts without completing their purchase.

With personalized popup campaigns, site owners can coax users at the last minute, offer them a discount on an upsell, or reach out to them later with an offer based on their website activity.

These campaigns work because they are not generic and meet the needs of the individual customer. Therefore, this precise targeting makes the popup feel part of the user experience rather than disruptive.

4. Offer Price

In my experience, popups that provide a clear value proposition to users always win out over popups that don't.

Most people would not want a website to ask for their email address or other contact information for no reason. And honestly, that might seem a little rude.

On the other hand, popups that offer users something in return provide a reason to share information.

Whether it's a discount coupon or a content upgradeThis extra value seems like a fair deal.

When you're designing your popups, you'll want to think about your value proposition and keep it front and center in your campaigns. Users should not be left guessing as to what they will get in return for signing up.

You can see it in action in the following popup, which comes from the WPBeginner website. Users will immediately learn that providing their email address will give them access to the free WordPress training course, which is worth over $350.

Future scenario of popup marketing

In my previous column, I wrote about Using AI in Lead Generation,

I expect artificial intelligence technologies to rapidly improve and make popup marketing even more useful for businesses and users.

Here are some examples of what you can expect in the future:

• AI-powered campaign design
• AI-enabled A/B testing To find out which campaigns work best
• More and better personalization

For example, my team already has AI popups that allow you to create smart campaigns in just seconds.

With one click, you can use AI to write popup campaign copy for you. This means you don't need to rely on your writing skills, and you'll be able to convert visitors more effectively.

Overall, I see popups playing an important role in the future marketing landscape. With AI and machine learning and increasing competition across all industries, I think popups will become smarter and more user-friendly.

I hope this article has answered your questions about the relevance of popups. You may also want to read this guide What marketing data should you track or look at these Tips to Grow Your Business On Budget.

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